Academic Program Planning
Strengths/Weakness/Opportunities/Threats Analysis
Texas A&M University - Corpus Christi
December 2004
Strengths
- Potential for Enrollment Growth
- A&M-Corpus Christi has a ten year record of increasing enrollments
- State’s college population will continue to increase until 2012
- Location
- Close to four fast-growing population centers (San Antonio, Houston, Rio Grande Valley, Laredo)
- New Buildings
- Higher Education Accountability System Strengths
- 20.6% headcount growth from Fall 2000 to Fall 2004 (statewide avg. 16.3%)
- Graduates in key fields such as computer science and engineering have shown a substantial increase over the last four-year period, well above the statewide increases.
- Teacher production and certification has increased 58.9% from 2000-2003 as compared to the state increase of 8.3%; the total percentage passing the TeXes has increased by 3.4% as compared to the state increase of 3.2%. Hispanic pass rate is higher than the state average.
- Lower division SCH taught by tenured/tenure-track faculty is 52.6% as compared to the state average of 46.2% (although both the A&M-CC and state percentage have decreased since 2000).
- Percentage of baccalaureate graduates who are employed in Texas and/or enrolled in a Texas graduate program within 1 year is 88.5% as compared to the state average of 85.6% (although both the A&M-CC and state percentage have decreased since 2001)
- Dedicated, qualified faculty
- National and State recognition in first-year program: only Texas public university to be named as a Founding Institution of Excellence in the College First Year (by Policy Center in the First Year of College—John Gardner’s group)
- "Pathways to Science" program; Star Award winner
- National Ethics Bowl – major presence in regional & national ethics competitions
- National Ocean Science Bowl Host
- Technology-rich Environment on campus
- NSSE – Noel-Levitz data indicate student satisfaction above national average on all variables
- Low student-teacher ratio
- Quality of students who are diverse and first generation
- Professional accreditations in College of Business (AACSB), counseling (CACREP), music (NASM), GIS and engineering technology (ABET), nursing (CCNE), and clinical lab science (NAACLS)
- Tutoring and Learning Center received national award in 2004
- College of Education named as leader of English as a Second Language project
- Expanding Research Mission
- Active centers & institutes (research)
- State and federal agencies on campus
- Research expenditures have increased by 80.5% since 2001
- Federal Research Expenditures per FTE Faculty have increased 71.8% since 2001
- Collaborations with Community
- Formal Partnerships with Public Schools & Health Care Organizations
- ECDC on campus
- Community Outreach
- City of Corpus Christi considers A&M-CC as a major engine for economic development and has identified the needs of the university as a top legislative priority
- Driscoll/Spohn/A&M-CC initiative
- Corpus Christi Symphony and Performing Arts Center relationship
- South Texas Public Broadcasting System relationship
- Collaborative culture with faculty, administrators and staff
- Personalized interactions between professors and students
- Student Activities
- Flat Administration
- Component of the A&M System
- Ability to attract external funding
- Many major donors from the community have made significant gifts to the university.
- The university has been successful in having federal initiatives funded.
Weaknesses
- Not enough land on island
- Parking and lack of alternative park-and-ride facilities
- Lack of critical academic space, particularly specialized spaces (i.e., art studios, music studios, theater performance space, psychology clinic, science laboratories, library addition, faculty research space)
- Difficulties managing institutional change
- Slow pace of administration/infrastructural development
- Too many low level decisions need President’s Cabinet approval
- "Release Time" culture is prevalent
- Not enough understanding of P/T in non-traditional assignments (field-based, creative/performing arts, projects)
- Comprehensive, consistent way of assessing across this university – data gathering
- Faculty workload perceived to be misaligned with increasing research expectations and increased significance/emphasis on graduate education
- New SACS Principles emphasis on student learning outcomes has not become institutionalized.
Quality of Life Concerns
Lack of growth in Corpus & quality of life issues in Corpus
Communication between academics & other divisions
Isolated "out there"
Vibrancy of campus (i.e., not enough school spirit, student/staff enthusiasm, ethnic/cultural diversity)
Housing – not enough types of housing (especially low cost) on campus
Increasing tuition costs
Costs of living on campus (Resident ethnic profile does not match The New Texas)
Food service – too expensive & lack of convenient locations
Faculty hiring not keeping up with enrollment increases since 2002
Time crunch to achieve all goals
- Too dependent on state resources
- Full professors experiencing salary compression phenomenon
- Support infrastructure
- Support staff
- Equipment & staff resources needed
- Advertising budget low
- Auxiliary enterprises not making money
- HEF resources stretched and recalibration will not provide enough increase to match needs
- Have not engaged the Hispanic community as major supporters
- Higher Education Accountability System Issues
- Hispanic enrollment growth, (which has increased 14.4% from Fall 2000-Fall 2004) is below the state Hispanic enrollment growth of 29.3%
- 4, 5, and 6 year graduation rates below state averages as is the 6 year graduation and persistence rate
- Number of degrees awarded increased 15% from FY2000 to FY2004 (below state average of 16.9%); degrees awarded to Hispanics increased 8.7% while statewide the increase was 24%.
Threats
- State Economy
- National Economy
- Major Hurricane hitting campus
- Proprietary school getting into the Corpus Christi market
- Harnessing & utilization of technology
- Resource de-emphasis on higher education
- Private good v. public good debate about higher education
- Internal inertia
- Inability to get into a Division I Athletic Conference and issues which surfaced in the NCAA certification process
Opportunities
- Harte Research Institute
- Conrad Blucher Institute re-focused mission and new director
- Performing Arts Center
- Arena
- Convention Center
- Research Intensive/Student Research Emphasis
- The Student Engagement Initiative: American Democracy Project – BEAMS Project (Bringing Engagement and Access to Minority Student)-The FYE Project (First Year Experience Project)
- Honors Program
- Port Industries
- Renewed focus on undereducated workforce as a topic of community concern (should get more representation on Workforce Development Board)
- Growing awareness of ocean needs from recently published national studies
- Increased communication with Del Mar College
- Articulating the goals of university
- Dialogue with local community, particularly in the area of health care
- Developing "A Learning Commons" in the next phase of library expansion
- Migration to new Student Information System
- Virtual Lab Project
- Electronic Learning in Nursing Education (eLine)
*Major Planning Question:
What is the optimal size of Texas A&M University-Corpus Christi?
Report compiled by Provost Sandra Harper with input from the Academic Council (academic department chairs, associate deans, deans, directors, associate vice presidents) from November 2003-December 2004.
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